SLO SELTZER PACKAGING DESIGN

For my Graphic Communication Senior Project, I was given the challenge of demonstrating some of the skills I had picked up over the past 4 years within one project of my choice.

I decided to design the logo and packaging for a mock hard seltzer company based in San Luis Obispo.

SLO Seltzer is marketed towards the residents of San Luis Obispo, especially Cal Poly students and alumni. To make it feel more personal, I made each flavor’s can design based on a popular location in SLO. Madonna Mango, Boozy Blackberry, and Groovy Grape are all inspired by my favorite spots.